JET reveals enhanced brand identity

JET Education Services is excited to reveal the launch of its enhanced brand identity, marking a new chapter in the organisation’s strategic journey. The enhanced look aligns with JET’s 2025–2027 strategy, Embracing our neXt, which builds on the previous Infinity and Beyond strategy while charting a bold new course for the future.

Using the framework of spiral dynamics, Embracing our neXt recognises that people, organisations, and systems are constantly evolving. The strategy was shaped through a collaborative process involving staff, management, and the Board, ensuring diverse voices and perspectives informed the way forward.

The vibrant colours symbolise diversity and integration, while the interconnected lines represent continuity with JET’s past and a shift toward more collaborative and agile ways of working.

“Our refreshed look is more than a visual change; it signals JET’s growth, adaptability, and future strategy, ” comments James Keevy, JET CEO. “The strategy, with its foundation in spiral dynamics, repositions JET to work in new areas such as EdTech and AI and parental and community involvement, while deepening its work in existing areas such as foundational and early learning, post-school education and training, teacher education, school improvement and also interoperability and data ecosystems.”