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JET Education Services refreshes its brand identity

After 27 years of successful growth and evolution, JET Education Services (JET), an independent non-profit organisation that has been revolutionising the education sector since 1992, is launching a new look.

JET works with government, the private sector, international development agencies and education institutions to improve the quality of education and the relationship between education, skills development and the world of work.

JET CEO, James Keevy, states that the refreshed branding marks the adoption of JET’s next five-year strategy, which will deepen JET disintermediation role in the education sector.

The refreshed brand identity was made possible through JET’s partnership with the Nahana Foundation, who facilitated FCB Joburg’s creative expertise.  “We are tremendously grateful for the support and expertise of FCB Joburg through this process, and to the Nahana Foundation for their help in bringing this refreshed identity to life.”

FCB Joburg (through the Nahana Foundation), have worked with JET over two years to build and strengthen our marketing and communications strategy and enhance awareness of the refreshed JET brand.

Digital transformation is changing the way we live, think and work, and the non-profit sector is no exception. Organisations are having to evolve rapidly in order to remain relevant and ensure their service offering is in line with today's changing times. “This is exactly what JET has done, and this is reflected in our new strapline: “Think education. Think JET,” says Keevy.

JET management and staff have worked hard to position the organisation as a leader in education research, implementation, and  monitoring and evaluation, and we hope that our new look will further help us position and broaden our public profile. In our industry, it is essential to be passionate about the work that we do, and our core values as an organisation are an important part of our connection to our work. Our values are not only at the heart of the organisation, but also who we are as people, and as a team. We champion social justice, are professional and knowledge oriented, we’re independent and accountable, innovative and courageous, we practice ethical governance and put people at the centre.

“We are incredibly excited as JET enters a new era. The education system is still in dire need of quality improvement and finding the right levers through evidence-based research is more important than ever before. There is a clear need for greater collaboration between like-minded PBOs, post-school education and training institutions, national and provincial government departments, and international agencies. The co-creation approach with funders and clients is embraced by JET. Whilst being firmly committed to our founding vision of improving education for the disadvantaged sections of the South African population, we have expanded our reach to include international work, particularly on the African continent,” Keevy adds.

The refreshed JET brand identity reflects what we stand for today, Africa’s leading educational think-do tank.

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